Choosing Between Business Consulting, Business Coaching or Business Mentoring

Sometimes when I meet a business owner there is some confusion about the different types of advisors. Not only do we have professionals that assist in the areas of accounting, legal and financial planning, we also have business performance advisors that assist in the areas of leadership, planning, sales, marketing, operations, time...

How to Create a Sales and Marketing Plan For Your Business

One thing that almost every small business needs is more sales. From all the types of planning we do for our clients, creating a sales and marketing plan ranks first in importance. The sales process is usually tactical and direct with individual prospects while marketing is generally strategic and aimed toward a group of prospects. To use a fishing analogy, sales would be actually hooking, reeling in and netting your fish, while marketing would be choosing the right time of day, the right lake, the right fishing hole and the right bait. To be successful in growing a business, the owner needs to employ both sales and...

Finding Perfect Employees

The people you hire to work for your business can be your biggest assets and your biggest headaches. They can support and help you to achieve the vision you have for your company – but they can also prevent you from reaching that vision. Too many businesses overlook the role of employee recruitment and retention when planning for the success of their organization. Staffing is an important exercise that needs to be purpose driven and strategic, just like marketing. It is vital to understand in today’s market that the relationship between...